北京
北大光華-凱洛格國際EMBA項目公開課@香港
2026年4月10日，星期五，14:30-17:00
隨著全國兩會落下帷幕，中國經濟進入“十五五”規劃的開局階段。過去一年的增長目標順利實現，但消費與投資動力不足、物價持續下行、房地產市場調整等結構性問題仍在考驗經濟韌性。在這一關鍵節點，如何理解中國短期經濟波動背后的政策邏輯與長期結構，成為企業與市場共同關注的問題。
4月10日，北大光華-凱洛格國際EMBA項目將在香港舉辦全英文公開課，邀請北京大學經濟政策研究所副所長、北京大學光華管理學院應用經濟學系顏色教授帶來主題為 “
短期中國經濟和政策的長期邏輯” 的課程分享。本次課程將從更深層的歷史、社會與制度結構出發，解析中國經濟運行中的關鍵矛盾，并重點探討在“十五五”開局之年，中國為應對結構性挑戰可能推出的政策方向與治理思路，從更長期的視角理解中國經濟的發展路徑及其對全球格局的影響。
屆時，光華管理學院副院長、市場營銷學系沈俏蔚教授也將在現場介紹項目概況、課程設置、報考條件等權威資訊。
活動設有互動答疑環節，誠邀各位參加！
Guanghua-Kellogg EMBASample Class & Info Session@Hong KongApril 10, 2026,Friday, 14:30-17:00
As China enters the opening stage of its 15th Five-Year Plan following the conclusion of the annual “Two Sessions,” the economy stands at a critical juncture. While last year’s growth targets were successfully achieved, structural challenges remain, including insufficient momentum in consumption and investment, continued downward pressure on prices, and adjustments in the real estate market. At this pivotal moment,understanding the policy logic behind China’s short-term economic fluctuations and its longer-term structural dynamicshas become a key concern for businesses and market participants alike.
On April 10, the Guanghua–Kellogg EMBA Program will host an English-language Sample Class in Hong Kong. Professor Se YAN, Deputy Director of the Institute for Economic Policy Research at Peking University and Professor in the Department of Applied Economics at Guanghua School of Management, will deliver a lecture titled “Long-term Perspectives of the Short-term Chinese Economy and Policies.”
During the event,Professor Qiaowei SHEN, Associate Dean of Guanghua School of Management and Professor of Marketing, will introduce the Guanghua–Kellogg International EMBA Program, including its curriculum, admissions requirements, and key features.
An interactive Q&A session will also be included. We warmly invite you to join us.
English Version
活動詳情Event Details
活動時間 Date & Time:
2026年4月10日 14:30-17:00
April 10, 2026, 14:30-17:00 (GMT+8)
活動地點 Location:
香港中環華懋中心二期
Two Chinachem Central, Hong Kong
活動語言 Language:
英語 English
立即報名Registration
掃描上圖二維碼或點擊文末“閱讀原文”報名。席位有限，報名成功以收到短信/郵件通知為準。
Scan the QR code or click "Read more" to sign up. Due to the limited number of seats, successful registration is subject to confirmation by email/SMS.
主講教授Speakers
顏 色
YAN Se
北京大學光華管理學院應用經濟學系副教授
Associate Professor of Applied Economics
Guanghua School of Management
Peking University
顏色于2008年在加利福尼亞大學洛杉磯分校(UCLA)獲得經濟學博士學位，曾擔任方正證券首席經濟學家，以及渣打銀行（中國）有限公司資深經濟學家和宏觀研究負責人。他在過去七年期間成功將學術研究與現實政策分析結合起來，為政府部門提供了大量經濟政策咨詢與分析服務。曾主持和參與多項國家部委的研究課題，獲得表彰。研究方向是宏觀經濟學、中國經濟和經濟歷史，在上述研究方向發表了多篇學術論文。
Prof. YAN holds a Ph.D. in Economics from UCLA. He previously served as the Chief Economist of Founder Securities and as the Senior China Economist and Executive Director in charge of macro research at Standard Chartered Bank (China) Limited. Over the past seven years, he has successfully integrated academic research with practical policy analysis, providing numerous economic policy consulting and analysis services to government departments. He has led and participated in multiple research projects for national ministries and commissions, receiving awards and recognition for his contributions. His research focuses on macroeconomics, the Chinese economy, and economic history. He has published numerous academic papers in these fields.
沈俏蔚
SHEN Qiaowei
北京大學光華管理學院副院長、市場營銷學教授
Associate Dean and Professor of Marketing
Guanghua School of Management
Peking University
沈俏蔚，北京大學光華管理學院市場營銷系教授，光華管理學院本科研究生項目主任，博士生導師，教育部“長江學者”特聘教授。她于2008年獲得美國加州大學伯克利分校（UC Berkeley) 市場營銷專業博士學位，此前獲得北京大學經濟學學士、碩士學位。2008年至2015年任教于美國賓夕法尼亞大學沃頓商學院，2015年秋至今任教于北京大學光華管理學院。研究領域包括企業與消費者決策的量化模型，社交與新媒體以及營銷策略等。
Qiaowei SHEN is Associate Dean and Professor of Marketing at Guanghua School of Management, Peking University. Prior to joining Peking University, she was a faculty at the Wharton School, University of Pennsylvania. Professor Shen received her Ph.D. in marketing from UC Berkeley and her M.A. and B.A. in Economics from Peking University. Her research interests include empirical modelling of firm and consumer decision making, social interactions and new media, and competitive marketing strategy.
關于北大光華-凱洛格國際EMBA項目
北大光華-凱洛格國際EMBA是中國大陸地區首個中美合作高端聯合EMBA學位項目，同時匯聚兩所名校的一流師資力量，構建嚴謹前沿的課程體系，將西方先進的管理理念與中國政治經濟特點完美融合，旨在培養“通中國，濟天下”的全方位高端管理人才，推動企業在中國與國際市場上取得成功發展。
我們期待
? 希望從全球化視角認知當今世界變化，幫助企業實現轉型升級的企業家
? 從事國際化業務，計劃開拓全球海外市場的企業高級管理人員
? 立足中國市場，期待以國際視野提升競爭力的跨國企業領導者或專業人士
全球招生進行中，歡迎加入！
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010 - 62747151
010 - 62747158
gkemba@gsm.pku.edu.cn
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來源 |北大光華EMBA項目
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