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過去幾年,中國美妝的“全球表達(dá)”正在被不斷具體化。
作為行業(yè)權(quán)威媒體,《中國化妝品》雜志也在持續(xù)參與這一進(jìn)程:
從每年10月在法國巴黎盧浮宮舉辦的國際化妝品創(chuàng)新匹亞峰會(INPD),到“美麗外交·走進(jìn)大使館”系列國際交流;
從走進(jìn)意大利、法國、中國香港等地,深度參與Cosmoprof、Cosmetic 360等全球性展會,到在中國國際進(jìn)口博覽會(CIIE)上,對國際集團(tuán)創(chuàng)始人及CEO的一線采訪與對話;再到與美國南加州大學(xué)Annenberg學(xué)院合作推進(jìn)“全球化妝品品牌建設(shè)與傳播策略比較研究”,并持續(xù)發(fā)布年度白皮書……
在這些長期、持續(xù)的國際交流與研究實(shí)踐中,《中國化妝品》雜志不斷積累對全球美妝產(chǎn)業(yè)的觀察與表達(dá)能力。
近日,《中國化妝品》雜志英文官網(wǎng)正式上線:
http://chinacosmeticsreview.com
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這是一個面向全球產(chǎn)業(yè)的內(nèi)容平臺,也是一扇連接中國與世界的全新窗口。在這里,全球讀者可以系統(tǒng)了解中國美妝行業(yè)的核心信息:
? 中國化妝品市場的趨勢洞察與結(jié)構(gòu)分析
? 本土品牌在產(chǎn)品創(chuàng)新與文化表達(dá)中的真實(shí)實(shí)踐
? 原料科技、配方趨勢與研發(fā)進(jìn)展
? 中國化妝品行業(yè)政策監(jiān)管與產(chǎn)業(yè)發(fā)展的關(guān)鍵動態(tài)
所有內(nèi)容均來自《中國化妝品》雜志長期積累的一線報道與深度研究,以更加清晰、專業(yè)的方式,呈現(xiàn)在國際語境之中。
不止于內(nèi)容,《中國化妝品》雜志也在嘗試搭建一個更具連接力的平臺。
針對希望進(jìn)入中國市場的海外品牌、原料企業(yè)及機(jī)構(gòu),網(wǎng)站同步開放需求對接與合作入口,推動信息、資源與合作機(jī)會的高效匹配。
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從雜志內(nèi)容到行業(yè)研究,從論壇活動到全球項(xiàng)目,《中國化妝品》雜志正逐步構(gòu)建一個面向國際的中國美妝傳播體系。
在全球美妝格局不斷變化的當(dāng)下,中國,正在從“重要市場”走向“關(guān)鍵變量”。
而《中國化妝品》雜志希望做的,是讓中國美妝——不僅被理解,更在全球語境中建立屬于自己的話語體系。
官網(wǎng)鏈接:
《中國化妝品》雜志中文官網(wǎng):https://www.chinacosmetics.com.cn
《中國化妝品》雜志英文官網(wǎng):http://chinacosmeticsreview.com(點(diǎn)擊閱讀原文即可瀏覽)
In recent years, the “global expression” of China’s beauty industry has been steadily taking shape.
As a leading industry media, China Cosmetics Review has been actively contributing to this process through a series of international initiatives.
From hosting the INPD each October at the Louvre in Paris,to organizing the “Beauty Diplomacy: Into Embassies” program;
from participating in major global trade shows such as Cosmoprof and Cosmetic 360 across Italy, France, and Hong Kong,to conducting in-depth interviews with founders and CEOs of international beauty groups at the CIIE;
and through its collaboration with the USC Annenberg School for Communication and Journalism on the “Global Cosmetics Brand Building and Communication Strategies Comparative Study,” with annual white papers published—China Cosmetics Review has built a sustained presence in global industry dialogue and developed a deep understanding of the international beauty landscape.
the global website of China Cosmetics Review is now officially launched:
http://chinacosmeticsreview.com
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Designed for a global audience, the platform serves as both a content hub and a gateway connecting China’s beauty industry with the world.
It offers comprehensive insights into China’s cosmetics sector, including:
Market trends and structural analysis
Real-world practices of Chinese brands in innovation and cultural expression
Advances in ingredients, formulations, and R&D
Key regulatory developments and policy directions
All content is drawn from China Cosmetics Review’s extensive frontline reporting and in-depth research, now presented in a clearer and more accessible international context.
Beyond content, the platform also aims to strengthen industry connections.
For overseas brands, ingredient suppliers, and organizations seeking to enter or better understand the Chinese market, the website provides dedicated channels for business inquiries and collaboration—facilitating more efficient alignment of information, resources, and opportunities.
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From editorial content and industry research to forums, events, and global initiatives,China Cosmetics Review is building a more integrated international communication framework for China’s beauty industry.
As the global beauty landscape continues to evolve,China is no longer just an important market—it is becoming a key variable.
Through this initiative, China Cosmetics Review aims to ensure that China’s beauty industry is not only understood,but also able to establish its own voice within the global discourse.
Official Websites:
China Cosmetics Review (Chinese Website): https://www.chinacosmetics.com.cn
China Cosmetics Review (Global Website): http://chinacosmeticsreview.com
(Click “Read more” to visit the site)
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