短劇賺瘋了，好萊塢也眼紅！美國首個微短劇平臺要來了！

Verza TV微短劇

短劇這門生意，實在是太香了！中國短劇風靡全球之后，好萊塢終于悟了——“既然長劇不賺錢，那咱們也來整點短的！”

據外媒報道，E！娛樂頻道創(chuàng)始人阿蘭·穆魯卡宣布，即將推出美國史上首個微短劇平臺——Verza TV。商業(yè)模式也挺會拿捏人性：先免費上頭5集，還想看？那就得掏錢嘍！

The founder of E! Entertainment Television, Alan Mruvka, is set to launch thefirst-everU.S. platform formicrodramas, The Hollywood Reporter has learned. Mruvka is funding the platform himself.

據《好萊塢報道者》獲悉，E！娛樂頻道創(chuàng)始人阿蘭·穆魯卡即將推出美國首個微短劇平臺，并由他本人親自出資打造。

Verza TV is weeks out from launch, THR is told, which will make it the first such American platform to market; others have been announced, but are not ready. Most of the existing platforms for microdramas are Chinese.

據消息人士透露，Verza TV預計將在幾周內上線，成為首個正式進入市場的美國本土微短劇平臺。雖然此前也有其他類似項目公布，但都尚未準備就緒。目前市面上大多數微短劇平臺都來自中國。

Verza TV, a mobile-first,verticalstreamer, has a pay model with a somewhat generous trial. Users can watch up to five episodes of any and every title for free — it will cost $4.99 to access the rest.

Verza TV 是一款主打移動端、采用豎屏播放模式的流媒體平臺，其付費模式提供了相當大方的試看權益——所有劇集均支持免費觀看前五集，解鎖剩余內容則需支付4.99美元。

The vertical microdrama market surpassed $6.5 billion in revenue in 2024, and is expected to double by 2030.

數據顯示，豎屏微短劇市場在2024年的營收已超過65億美元，預計到2030年這一數字將翻一番。

“When I founded E! Entertainment Television, we were the first to pioneer celebrity-based programming and forever changed how audiences watched and engaged with entertainment,” Mruvka, the Verza TV founder and CEO, told THR. “With Verza TV, we’re doing it again — this time for the mobile-first era. Today’s viewers are moresophisticatedthan ever, but they consume everything vertically on their phones. We have incredible things planned, and we’re going to elevate that experience to an entirely new level.”

Verza TV創(chuàng)始人兼首席執(zhí)行官阿蘭·穆魯卡在接受《好萊塢報道者》采訪時表示：“當年我創(chuàng)辦E！娛樂頻道時，我們是最早開創(chuàng)‘名人節(jié)目內容’概念的平臺，從此改變了觀眾觀看和參與娛樂的方式。如今，通過Verza TV，我們將再次革新——這一次，是為移動端時代而來。現在的觀眾比以往任何時候都更有鑒賞力，但他們習慣在手機上豎屏刷內容。我們已經規(guī)劃了很多精彩內容，準備把這種觀看體驗提升到全新的高度。”

“By combining celebrity-driven storytelling with creator-led series, Verza TV will deliver the authenticity Gen Z demands with the polish and credibility that resonates with olderdemographics,” the company promises, unlike its “international out-of-touch competitors.”

該公司承諾，Verza TV通過將“名人驅動型敘事”與“創(chuàng)作者主導型劇集”相結合，既能滿足Z世代對真實性的追求，又能以精良的質感與公信力吸引更成熟的觀眾群體。此舉旨在與那些“不接地氣的國際競爭對手”形成鮮明對比。

Verza TV will launch in mid-November. Its programming will include “trending-TikTok-inspired dramas, reality micro content, exclusive red carpet interviews and fan-favorite microdramas.”

Verza TV計劃于十一月中旬上線，節(jié)目內容將涵蓋“TikTok熱點短劇、現實類微內容、獨家紅毯專訪以及人氣微短劇”。

重點詞匯速記

first-ever/?f??rst ?ev?r/ adj.史上首次的；前所未有的

microdrama/?ma?kr???drɑ?m?/n. 微短劇

vertical/?v??rt?kl/ adj.垂直的；豎屏的

sophisticated/s??f?st?ke?t?d/ adj.有品位的；復雜精致的；見多識廣的

demographic/?dem??ɡr?f?k/ n. 特定人群；人口群體（如年齡層、消費群體等），adj. 人口統(tǒng)計學的；與人口特征有關的

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