馬年生肖酒出現錯別字，茅臺緊急回應

1月21日，53%vol 500ml貴州茅臺酒（丙午馬年）經典版印刷錯誤的消息引發廣泛關注。

有網友指出，馬年茅臺外包裝所印制的星宿圖中，“昴宿（mǎo xiù）”的 “昴” 字存在印刷錯誤，被寫成了形近字 “昂”。

A printing mistake on the packaging of Kweichow Moutai's Year of the Horse zodiac liquor has drawn widespread attention since Jan 21.

Netizens pointed out that the first character for the star constellation

maoxiu

ang

當日晚間，“小茅i茅臺”微信公眾號發文表示，經第一時間查證，發現確實少了一“丿”，由“昴”變成了“昂”，公司已在第一時間聯系供應鏈加班加點修改，并提醒已經提到貨的消費者，如有意調換，可就近前往當地茅臺自營店進行更換。同時，茅臺還提出設計一個模具，由消費者自己把這一“丿”補上去，如果可行，將第一時間通知。

In response, Moutai's official WeChat account issued a statement on Wednesday evening, confirming the omission of a stroke in the character. The company explained it had immediately contacted its supply chain to arrange corrections and advised consumers who had already purchased the product to visit nearby Moutai stores for a replacement if desired. Additionally, Moutai is exploring the possibility of providing a tool for customers to manually add the missing stroke themselves and will notify the public if the plan proceeds.

1月6日上午9時，貴州茅臺2026年丙午馬年生肖酒正式開售。本次馬茅包含經典版、珍享版與禮盒裝三款規格，官方零售價分別為1899元/瓶、2499元/瓶、3789元/盒。

The 2026 Year of the Horse zodiac series, launched on Jan 6, includes three variants: the classic edition, a premium edition, and a gift set, priced at 1,899 yuan, 2,499 yuan, and 3,789 yuan, respectively.

據了解，古人按東南西北四個方位，將二十八星宿對應為四種神獸，即四象（青龍、朱雀、白虎、玄武），每象下轄7個星宿。其中，西方白虎轄奎、婁、胃、昴、畢、觜、參七宿。此次出現印刷錯誤的，正是西方白虎七宿中的“昴”字被誤印為“昂”。

In traditional Chinese astronomy, the 28 lunar mansions are grouped into four symbols, each corresponding to a celestial animal. The misprinted character belongs to the White Tiger constellation group, which governs seven stars in the western sky.

盡管茅臺方面迅速響應并推出補救措施，但有市場觀點認為，此類“錯版”生肖酒可能反而具備收藏潛力。

Despite Moutai's swift corrective actions, some market observers suggest that such "misprinted" editions could gain collectible value over time.

白酒專家肖竹青以郵票收藏市場為例，中國郵票也曾出現過錯版情況，這些錯版郵票隨后在市場上獲得了顯著的升值。此次出現錯版的馬年生肖茅臺酒，也可能因稀缺性與不可復制的特點，在未來擁有一定的升值空間與收藏價值。

來源：齊魯晚報 小茅i茅臺

跟著China Daily

精讀英語新聞

“無痛”學英語，每天20分鐘就夠！