引導觀眾的視線

而光與影的變化能夠有效地引導觀眾的視線，強調關鍵元素，提升廣告的情感表達力和品牌辨識度。

無論是在平面廣告、電視廣告，還是在數(shù)字廣告、

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社交媒體廣告中，高光與陰影的對比都發(fā)揮著重要作用，幫助品牌在眾多競爭者中脫穎而出。