2026年項城市非遺年貨節文旅促消費活動圓滿舉辦

非遺展新篇 德高耀古今 2026年項城市非遺年貨節文旅促消費活動圓滿舉辦

2月7日，2026年項城市非遺年貨節文旅促消費活動在項城市德高民俗博物館隆重拉開帷幕。本次活動以“非遺展新篇，德高耀古今，回老家過大年，逛非遺購年貨”為主題，由項城市委宣傳部、項城市文化廣電和旅游局、項城市融媒體中心、河南德高置業有限公司主辦，項城市文化館、項城市德高民俗博物館承辦。活動將非遺展示、民俗體驗、年貨展銷、文藝演出融為一體，為全市人民獻上了一場年味濃郁、文化厚重的新春盛宴。

北京非遺傳承文化傳播工作委員會主席劉爽女士特意為本次活動發來賀電，對項城市德高民俗博物館成功舉辦非遺年貨節表示熱烈祝賀，高度肯定博物館在非遺保護、傳承與創新發展中作出的突出貢獻，勉勵博物館持續發揮平臺優勢，讓非遺文化在新時代綻放更加璀璨的光彩。

開幕式上，項城市德高民俗博物館副館長、北京非遺傳承文化傳播工作委員會副秘書長李佩佩發表了熱情洋溢的致辭。她首先向現場的各位領導、各位嘉賓、各位觀眾致以最美好的新春祝福。她指出，作為非遺年貨節承辦方，博物館將以最飽滿的熱情、最貼心的服務、最有力的保障，嚴把品質關、豐富體驗感，讓大家乘興而來、滿意而歸！同時，她表示將以此次活動為契機，深化多方合作，推動非遺傳承與文旅消費、鄉村振興深度融合，讓非遺文化真正成為項城文旅發展的一張亮麗名片！李佩佩的致辭真摯有力、振奮人心，贏得了現場觀眾陣陣熱烈掌聲。

本次非遺年貨節現場規劃科學、內容豐富，共設立非遺展銷區、非遺康養區、非遺展演區、非遺體驗區、土特產銷售區、文創產品銷售區、民俗展覽區等特色區域。來自項城及周邊縣市的200余項各級非遺項目集中亮相，展品琳瑯滿目、各具特色。非遺展演采取固定演出與流動互動相結合的方式，每日開場鑼鼓氣勢恢宏，回民秧歌、傳統器樂、大鼓書等節目輪番上演，舞龍、高蹺、舞獅等民俗表演熱鬧非凡，演員與游客親密互動，現場歡聲笑語不斷。非遺體驗區更是人氣爆棚，武家疙瘩面、輾轉等非遺項目傳承人現場展示制作流程，游客可以親手體驗、現場品嘗，在動手實踐中感受傳統技藝的獨特魅力，讓非遺真正走進百姓生活。

活動期間，最受群眾歡迎的環節，當屬“駿馬踏春 非遺農耕展華章”迎新春送春聯文化惠民活動。項城市人大常委、河南德高置業有限公司董事長、項城市德高民俗博物館館長李新中先生與多位知名書法名家在現場揮毫潑墨、獻禮新春。李新中先生筆下的“福”字筆法厚重、端莊大氣、風骨內斂、氣韻生動，既有傳統福字的吉祥寓意，又獨具個人藝術風格，一筆一畫間盡顯深厚功底。在活動現場，李新中先生與各位書法名家并肩創作，一幅幅春聯筆墨酣暢、意蘊深遠，內容緊扣時代主旋律，既有辭舊迎新的喜慶，又有凝心聚力的正能量。市民們紛紛圍攏過來，駐足欣賞、有序領取。

此次項城市非遺年貨節文旅促消費活動，從2月7日持續至2月13日，為期一周。活動以非遺為紐帶、以文化為內核、以年貨為載體，不僅豐富了廣大市民的精神文化生活，營造了歡樂祥和的新春氛圍，更有力推動了項城文旅融合發展與消費提質升級。

下一步，項城市德高民俗博物館將繼續堅守文化初心，傳承非遺根脈，舉辦更多群眾喜聞樂見的文化活動，為弘揚優秀傳統文化、建設美麗項城貢獻更大力量。

Intangible Cultural Heritage Shines New Brilliance, Degao Illuminates Past and Present

——2026 Xiangcheng Intangible Cultural Heritage New Year Goods Festival Held Successfully

On February 7, 2026 Xiangcheng Intangible Cultural Heritage New Year Goods Festival and Cultural Tourism Consumption Promotion Activity opened at Xiangcheng Degao Folk Museum. Themed “Intangible Cultural Heritage Shines New Brilliance, Degao Illuminates Past and Present, Return Home for the Spring Festival, Visit ICH and Buy New Year Goods”, the event was hosted by Publicity Department of Xiangcheng Municipal Party Committee, Xiangcheng Bureau of Culture, Radio, Television, Tourism and Sports, Xiangcheng Convergence Media Center and Henan Degao Real Estate Co., Ltd., and organized by Xiangcheng Cultural Center and Xiangcheng Degao Folk Museum.

Ms. Liu Shuang, Chairwoman of Beijing Intangible Cultural Heritage Inheritance and Communication Committee, sent a congratulatory message to the museum, highly praising its efforts in inheriting and promoting intangible cultural heritage.

At the opening ceremony, Ms. Li Peipei, Deputy Curator of Degao Folk Museum and Deputy Secretary-General of Beijing Intangible Cultural Heritage Inheritance and Communication Committee, delivered a warm speech. She said the museum would provide the best service and create a wonderful experience for all visitors, and further integrate intangible cultural heritage inheritance with cultural tourism consumption and rural revitalization.

The event was well-organized with seven special areas, gathering more than 200 intangible cultural heritage projects from Xiangcheng and surrounding areas. There were wonderful folk performances such as lion dances, dragon dances, stilt walking, traditional operas and folk songs. Visitors could also experience and taste intangible cultural heritage skills on site.

During the activity, Mr. Li Xinzhong and famous calligraphers wrote Spring Festival couplets and “Fu” characters for citizens free of charge, which was deeply welcomed by the public.

On February 10, the special art performance was staged, especially the excerpt from Yu Opera Chaoyang Gou, which combined traditional farming tools with performances, making cultural relics and intangible cultural heritage come alive.

The seven-day activity lasted from February 7 to February 13, enriching people’s cultural life and boosting the integrated development of culture and tourism. Xiangcheng Degao Folk Museum will continue to inherit traditional culture and hold more popular cultural activities for the public.