瀑布咖啡 · 將“避世”刻進靈魂深處的度假空間 | ESCAPE VACATION SPACE

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在周邊游同質(zhì)化競爭加劇的當下，浙江瀑布咖啡以“微縮景觀+情緒消費”破局，精準踩中三大文旅升級趨勢：其一，Z世代“體驗付費”邏輯—將79元入場券包裝成“社交貨幣”，通過瀑布跳水、懸崖秋千等強互動場景制造傳播裂變，客群二消率達63%；其二，輕資產(chǎn)快迭代”模式—打破文旅重投入困局，20天極速改造荒山、多主題版本季更策略，維持網(wǎng)紅打卡地的稀缺性與新鮮感，單日最高接待量達10倍設(shè)計承載量，印證“場景即流量”的商業(yè)定律；其三，在地資源價值重構(gòu)上—利用天然瀑布打造沉浸式山水劇場，咖啡不再是產(chǎn)品而是連接器，撬動景區(qū)、露營、攝影、戶外運動等衍生消費。 這背后是文旅賽道從“資源依賴型”向“場景運營型”的范式，為鄉(xiāng)村振興提供了“低破壞開發(fā)、高頻次造血”的新樣本。

In the homogenization competition intensified around the current, Zhejiang Waterfall coffee with "miniature landscape + emotional consumption" to break the game, accurately step on the three major cultural tourism upgrading trends: First, the Z generation "experience payment" logic - the 79 yuan admission ticket into a "social currency", through the waterfall diving, cliff swing and other strong interactive scenes to create the spread of fission, the customer base of two consumption rate of 63%; Second, the asset-light fast iteration model breaks the dilemma of heavy investment in cultural tourism, 20 days of extremely fast transformation of barren mountains, multi-theme versions of the season more strategy, maintain the scarcity and freshness of the network red card, the highest reception volume of 10 times the design carrying capacity in a day, confirming the business law of "scene is traffic";

瀑布咖啡在文旅項目中實現(xiàn)盈利，需要結(jié)合文旅場景的特點，充分發(fā)揮咖啡產(chǎn)品的社交屬性、文化屬性和體驗屬性，打造獨特的消費場景和盈利模式。1、打造特色產(chǎn)品：瀑布咖啡本身具有視覺沖擊力和儀式感，可以將其作為文旅項目的核心產(chǎn)品。例如設(shè)計“瀑布拉花”咖啡，結(jié)合當?shù)匚幕兀ㄈ缟剿⒚袼讏D案）進行創(chuàng)意拉花。推出限量版“瀑布咖啡套餐”，搭配當?shù)靥厣〕曰蚴止に嚻罚纬瑟毺氐奈穆皿w驗。2、場景化消費體驗：文旅項目的核心是體驗，瀑布咖啡可以通過以下方式增強場景感，在景區(qū)內(nèi)設(shè)置開放式咖啡吧，讓顧客一邊欣賞自然景觀，一邊品嘗瀑布咖啡，設(shè)計互動式咖啡制作體驗，讓游客親自參與咖啡制作過程，增加趣味性和參與感。3、季節(jié)性產(chǎn)品創(chuàng)新：根據(jù)文旅項目的季節(jié)性特點，推出限定產(chǎn)品。例如夏季推出冰瀑布咖啡，搭配清涼飲品。冬季推出熱瀑布咖啡，搭配暖胃小食，滿足游客不同季節(jié)的需求。

To achieve profitability in the cultural tourism project, Waterfall Coffee needs to combine the characteristics of the cultural tourism scene, give full play to the social attributes, cultural attributes and experience attributes of coffee products, and create a unique consumption scene and profit model. 1. Create special products: Waterfall coffee itself has visual impact and ritual sense, which can be used as the core product of cultural tourism project. For example, the design of "waterfall latte" coffee, combining local cultural elements (mountain water, folk patterns) for creative latte art. Launch a limited edition "Waterfall Coffee Set" with local snacks or handicrafts to create a unique cultural travel experience. 2, scene consumption experience: The core of the cultural tourism project is experience, waterfall coffee can enhance the sense of scene through the following ways, set up an open coffee bar in the scenic area, let customers enjoy the natural landscape, while tasting waterfall coffee, design interactive coffee making experience, let tourists personally participate in the coffee making process, increase the sense of interest and participation. 3. Seasonal product innovation: Launch limited products according to the seasonal characteristics of cultural tourism projects. For example, in summer, Ice Waterfall coffee is introduced with refreshing drinks. In winter, the hot waterfall coffee is launched with warm stomach snacks to meet the needs of tourists in different seasons.

一、杭州 · 富春方外

RESIDENTIAL DESIGN

杭州富春方外酒店為開元旗下全新高端秘境酒店。酒店地處建德乾潭“三江兩岸”綠道溪西畈景區(qū)，富春支流胥溪西岸。酒店置身于靜謐山水之間，整體設(shè)計借山之走勢，臨水觀微。游于山林，舟行江上，盡享四季之景致，娛志方外。酒店坐落于杭州建德市乾潭鎮(zhèn)，位于富春江支流胥溪的西岸，周圍環(huán)境優(yōu)美，覆蓋近50畝，歷經(jīng)兩年精心打造而成。入住時先抵達乾潭胥溪碼頭（碼頭有酒店休憩室提供小食飲品），接著乘坐酒店專設(shè)的游船，順溪而行即可到達。歷時2年打造，建筑面積達8000㎡，置身于靜謐山水之間，整體設(shè)計借山之走勢，臨水觀微。烏瓦白墻的建筑風(fēng)格，從外到內(nèi)都透露出匠心十足的設(shè)計感。既有水墨質(zhì)感，又有宅邸的私密感，每一處落地玻璃望出去都是一幅實景山水畫。

Hangzhou Fuchun Square Hotel is a new high-end secret hotel under New Century. Hotel is located in Jiande Gantan "two sides of the Three Rivers" Green road Xi Xifan scenic spot, Fuchun tributary Xuxi west bank. The hotel is located in the quiet landscape, the overall design borrows the trend of the mountain, and views the water. Swim in the mountains, boat on the river, enjoy the scenery of the four seasons, entertainment outside. The hotel is located in Jiande City, Hangzhou Qiantan Town, located on the west bank of Xuxi, a tributary of the Fuchun River. The surrounding environment is beautiful, covering nearly 50 acres, after two years of careful construction. Upon check-in, first arrive at the Kantan Xuxi Pier (there is a hotel lounge at the pier to provide refreshments and drinks), then take the cruise boat specially designed by the hotel, and you can reach it by the river. It took 2 years to build, the construction area of 8000 square meters, in the quiet landscape, the overall design borrowings the trend of the mountain, the water view micro. The architectural style of Uva white walls reveals a sense of craftsmanship from the outside to the inside. Both ink texture and the privacy of the mansion, each floor-to-ceiling glass looks out as a real landscape painting.

雖然獨占山水秘境，但只做了60多套客房，，面積從45至310㎡不等，以聽雨、沐風(fēng)、映竹、望云等命名。每間均是獨立套房，并且依山而建，傍水而居，私密靜謐。客房設(shè)計蘊含中式的雅致與清淡，主色調(diào)為原木與淺橘，茶具、水果與器皿皆顯得格外精致。透過窗外綠意盎然的景色，生活仿佛被美好時刻環(huán)繞。

Although the exclusive landscape secret, but only made more than 60 sets of rooms, the area from 45 to 310 square meters, to listen to rain, Mufeng, bamboo, cloud and so on named. Each is a separate suite, and is built on the mountain, near the water, private and quiet. The room design contains Chinese elegance and light, the main color is wood and light orange, tea sets, fruits and utensils are very delicate. Through the lush green scenery outside the window, life seems to be surrounded by beautiful moments.

二、室內(nèi)美學(xué)

RESIDENTIAL DESIGN

在水墨山河的環(huán)抱中，低調(diào)的門頭若隱若現(xiàn)，深刻描繪了隱逸避世的意境。通過寧靜的自然風(fēng)光，展現(xiàn)了極簡留白美學(xué)的獨特風(fēng)格，營造出詩意棲居的富春山居圖景。庭院內(nèi)，枯山水與東方禪意山水交相輝映，湯池、垂釣、圍爐夜話、手繪等體驗活動一應(yīng)俱全。

Surrounded by the ink mountains and rivers, the low-key door is looming, deeply describing the artistic conception of seclusion. Through the quiet natural scenery, it shows the unique style of minimalist aesthetics, and creates the picture of poetic dwelling in Fuchun mountain. In the courtyard, dry landscape and Eastern Zen landscape complement each other, and experience activities such as soup pool, fishing, night talk around the stove, and hand-painting are available.

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