近日,網友意外購入一只嘴部縫反的馬年公仔,并將其購買經歷分享至社交平臺后該公仔走紅,且被網友戲稱為隱藏款“哭哭馬”。相關話題沖上熱搜第一。
A simple manufacturing flaw has propelled a small plush toy into social media stardom and triggered an unexpected production boom in eastern China. The item in question is a "Year of the Horse" doll, which accidentally left a factory with its embroidered smile sewn upside down, resulting in a distinctly forlorn, "sad-cute" expression.
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有許多網友向商家咨詢購買該款“哭哭馬”,商家表示沒想到顧客隨手一發就爆了,目前已經在加急制作中。據了解,這款小馬公仔高20厘米左右,售價25元。
The journey began when a shopper in Hangzhou, Zhejiang province, purchased the 20-centimeter-tall doll and shared photos of its wronged face online. Netizens quickly christened it the "Crying Horse", celebrating it as a rare "hidden edition". Its relatable expression of melancholy resonated deeply, transforming the toy from a standard 25-yuan ($3.5) souvenir into a viral symbol for venting daily frustrations and soothing modern anxieties.
據了解,工人在縫制馬年玩偶時誤將上揚的嘴角縫成下撇,形成嘴角下垂、腮紅鼻孔朝下的“委屈臉”,本屬瑕疵品。杭州網友購入后分享至社交平臺,其“喪萌”神態迅速引發全網共鳴。“哭哭馬”委屈巴巴的表情戳中網友們,既能吐槽解壓又能治愈壞情緒,從普通公仔變成社交新寵。
Eager consumers flooded the original seller with requests for the "error version", forcing an immediate change in production strategy. Assembly lines originally tasked with correcting the flaw were hastily reconfigured to deliberately manufacture the frowning "Crying Horse".
不少網友愛上了“哭哭馬”的這股“喪萌感”,紛紛找商家求購錯版,原本要糾錯的生產線連夜改方案,縫紉工踩著縫紉機趕制“哭哭馬”。
“哭哭馬”還被網友玩出花式梗:打工不開心?“哭哭馬”陪你,新的一年允許自己不開心。還有網友說:馬“倒”成功了,這就是現實版的“塞翁失馬焉知非福”。
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1月9日,義烏國際商貿城經營戶張女士笑著表示:“就是工人疏忽了,嘴巴弄反了。”從次品逆襲成爆款,老板娘說訂單多到來不及生產,“開了十多條生產線吧,沒辦法,來不及。”但是仍供不應求,訂單已排至2026年3月。
"The worker just made a slip — the mouth was put on backwards," said Ms Zhang, a merchant at Yiwu International Trade Market, on January 9. She described the toy's journey from defect to sensation: "We've started over ten production lines, but it's completely insufficient. Orders are already backed up until March 2026."
編輯:焦潔
實習生:靳佳欣
來源:揚子晚報
跟著China Daily
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