才三個月大，Ta為什么能連續(xù)獲大獎

剛上市三個月便連續(xù)斬獲汽車行業(yè)和社交平臺大獎——奧迪E5 Sportback正以實力證明，它不僅是一款優(yōu)秀的汽車產(chǎn)品，更是一種態(tài)度，一種新的生活方式。

Just three months after its market launch, the AUDI E5 Sportback has won several major awards, highlighting its overall product competitiveness and its positioning as a more lifestyle-oriented premium model.

1月27日，在“微博年度汽車大選”中，奧迪E5 Sportback在383款車型中脫穎而出，一舉斬獲“2025微博年度影響力車型”與“2025微博年度車型”雙料大獎。與很多評選不同，微博年度汽車大選之所以具備極高含金量，是其采用微博用戶投票+100位專業(yè)評審的雙層評選機制。

On Tuesday, at the Weibo Annual Car Election Award, the AUDI E5 stood out from a field of 383 competing models, winning two top honors — 2025 Weibo Annual Influential Vehicle and 2025 Weibo Car of the Year. The Weibo Annual Car Election is widely seen as a credible award, using a two-stage selection process that combines voting by Weibo users with assessments by a panel of 100 professional judges.

談到奧迪E5 Sportback，評選委員會說，它秉持“美美與共”的品牌理念，由中德團隊深度融合協(xié)作而成，兼具德系精工品質(zhì)與本土前沿的智能體驗，不僅追求技術革新，對生活態(tài)度和價值觀也有著更高的要求。

The AUDI E5 Sportback is developed through close cooperation between teams in China and Germany under Audi's "The Best of Both Worlds" philosophy. It combines German engineering quality with China's latest intelligent technologies, and is positioned to meet demand not only for innovation, but also for a more lifestyle-oriented premium experience.

而就在幾周前，這款車還獲得被業(yè)內(nèi)視為風向標的2026 CCOY年度車獎項。分析人士稱，這款車能連續(xù)獲得平臺級與行業(yè)級權威獎項，凸顯了該車型在當下中國汽車市場中的標桿意義，也反映出其在產(chǎn)品力與品牌力層面的綜合競爭力。

Just weeks earlier, the model had also received the 2026 China Car of the Year award — an honor widely viewed within the industry as the key bellwether. Analysts said that securing both a major platform-based award and an industry-recognized accolade in quick succession highlights the AUDI E5 Sportback's strong market recognition in China. In addition, the results reflect its overall competitiveness, spanning product performance and brand appeal.

作為奧迪四環(huán)姊妹品牌，奧迪字母標品牌于2024年正式發(fā)布。它源于奧迪，卻面向未來，是專注純電出行和年輕一代用戶的品牌。

As a sister marque to Audi's iconic four-ring brand, the new AUDI "lettermark" brand was officially unveiled in 2024. Drawing on Audi's heritage while looking to the future, it focuses on all-electric mobility and targets younger consumers.

奧迪·上汽合作項目CEO宋斐明指出，奧迪E5 Sportback是品牌在華電動化戰(zhàn)略的關鍵布局，它為中國消費者提供了“不妥協(xié)”的駕駛體驗——既延續(xù)百年豪華與駕控傳統(tǒng)，又擁抱智能數(shù)字生態(tài)，實現(xiàn)了中德技術、設計與體驗的深度融合。

Fermín Soneira, CEO of Audi and SAIC Cooperation Project, said that the Audi E5 Sportback represents a pivotal move in the brand's electrification strategy in China. It offers Chinese consumers a "no-compromise" driving experience — preserving a century of luxury heritage and dynamic driving DNA, while embracing the intelligent digital ecosystem to achieve deep integration of Chinese and German technology, design, and user experience.

這種結合在當下熱鬧非凡的汽車市場是非常稀有的品質(zhì)：傳統(tǒng)豪華車擁有強大的品牌積淀和技術實力，但往往迭代速度較慢，而新勢力由于體量小所以推陳出新速度快，但由于品牌創(chuàng)立時間較短，其品質(zhì)控制和技術積淀往往難以說服消費者。

奧迪E5 Sportback的核心優(yōu)勢，在于德國精工技術與中國智能科技的深度融合。作為奧迪在華推進電動化戰(zhàn)略的關鍵車型，它貫徹奧迪“突破科技、啟迪未來”的品牌精神，將百年豪華與現(xiàn)代智能科技無縫結合。

The AUDI E5 Sportback's core strength lies in the way it blends German engineering standards with China's fast-evolving intelligent technologies. Positioned as a key model in Audi's electrification drive in China, it carries forward the brand's "Advancement through Technology" ethos, combining premium heritage with a modern, digital experience.

比如，在造車方面，E5 Sportback出自上汽奧迪AUDI智造基地，生產(chǎn)與質(zhì)控嚴格遵循奧迪全球統(tǒng)一標準。

整車經(jīng)歷“兩冬兩夏”全氣候極端路況測試，關鍵性能在德國總部尖端實驗室完成最終認證，實現(xiàn)從研發(fā)到制造全流程的嚴格把控。中德協(xié)同體系讓技術、設計和質(zhì)量的每一個環(huán)節(jié)都可被信賴。

In terms of Manufacturing and quality, the E5 Sportback is produced at the SAIC Audi AUDI Intelligent Manufacturing Base, with production and quality control following Audi's global standards. The model undergoes a rigorous validation program in extreme climates and under demanding road conditions, while key performance indicators are finally verified in advanced laboratories at Audi's headquarters in Germany. This close China-Germany collaboration helps keep engineering, design and quality consistent throughout the process, from development to production.

同時，針對中國市場復雜的交通環(huán)境與消費者對智能化功能的高頻需求，E5 Sportback搭載奧迪與Momenta聯(lián)合打造的“端到端飛輪大模型”輔助駕駛系統(tǒng)，覆蓋城市、高速以及停車場景，實現(xiàn)高度智能化駕駛體驗，同時在輔助駕駛狀態(tài)下仍能保留奧迪一貫的精準操控感。

To better suit China's complex traffic conditions and consumer's strong demand for intelligent feature, the E5 Sportback is equipped with an advanced driver-assistance system (ADAS) co-developed by Audi and Chinese technology company Momenta. Built on an end-to-end "Flywheel" large-model approach, it supports assisted driving functions for city roads and expressways, as well as auto-parking, while retaining Audi's signature precision and control.

在中國消費者有著極高要求的座艙方面，全新AUDI OS操作系統(tǒng)結合高通驍龍8295芯片構建數(shù)字座艙，支持OTA升級，無論是導航、語音控制，還是信息娛樂功能，奧迪E5 Sportback都能為駕駛者和乘員提供順暢、高度互動的數(shù)字體驗。

To meet Chinese consumers' high expections for the in-car experience, the E5 Sportback features a digital cockpit powered by the new AUDI Operating System (AUDI OS) and the Qualcomm Snapdragon 8295 chip, with over-the-air (OTA) updates. Functions including navigation, voice control and infotainment are designed to run smoothly, delivering a high interactive digital experience for both drivers and passengers.

設計方面，奧迪E5 Sportback將奧迪經(jīng)典轎跑溜背造型與旅行車的實用屬性融合，“星鉆光幕”標志性元素提升整車辨識度。

空氣動力學設計與精致材質(zhì)運用，使整車兼具豪華感與科技感。內(nèi)飾以“現(xiàn)代、實用、舒適”為設計理念，座艙布局簡潔流暢，座椅支撐性與人體工學兼顧，為全家出行提供舒適體驗。

For design and comfort, the E5 Sportback continues Audi's fastback silhouette while adding wagon-like practicality. Eye-catching elements include the "Star-Diamond Light Curtain", which strengthens its visual identity. Streamlined surfacing and aerodynamic detailing, paired with carefully selected materials, give the car a premium look with a modern, tech-forward touch. Inside, the cabin adopts a clean, well-organized layout and supportive ergonomic seats, offering a spacious and comfortable environment suited to family travel.

性能方面更是延續(xù)奧迪一貫的運動基因。車輛搭載前后永磁同步雙電機系統(tǒng)，輸出787匹馬力與800 N·m峰值扭矩，配合雙電機quattro智能四驅(qū)系統(tǒng)，0-100 km/h加速僅需3.4秒。

Brembo四活塞高性能制動、自適應空氣懸架及后輪轉向系統(tǒng)共同作用，實現(xiàn)動力與舒適的平衡。漸進式轉向系統(tǒng)與CDC連續(xù)可變阻尼減震技術進一步提升車輛動態(tài)性能，讓駕駛者在高速與彎道中都能感受到奧迪標志性的操控魅力。

Performance. Staying true to Audi's sporting DNA, the E5 Sportback is powered by front and rear permanent-magnet synchronous motors, delivering up to 787 horsepower and 800 newton-meters of peak torque. Paired with a dual-motor quattro intelligent all-wheel-drive system, it accelerates from 0 to 100 kilometers per hour in 3.4 seconds. The chassis features continuous damping control (CDC) and adaptive air suspension, complemented by Brembo four-piston brakes, progressive steering and rear-wheel steering to balance sporty handling with ride comfort and high-speed stability.

續(xù)航與補能方面，奧迪E5 Sportback基于800V高壓平臺架構，配備寧德時代CTP無模組電池，CLTC綜合續(xù)航最高達773公里?？斐湫阅芡瑯恿裂郏瑑H需10分鐘即可補充380公里續(xù)航，為長途出行提供更大便利性。

Range and charging. Built on an 800-volt high-voltage platform and equipped with a CATL battery, the E5 Sportback achieves up to 773 km of range under the China Light-Duty Vehicle Test Cycle. Fast charging is also a highlight, with up to 380 km of range added in 10 minutes, helping make long-distance travel more convenient.

有用戶說，奧迪E5 Sportback不僅滿足了用戶對駕駛樂趣、品質(zhì)安全的需求，也回應了他們對智能化、數(shù)字化和現(xiàn)代科技的期待。

隨著電動化和智能化趨勢不斷推進，奧迪E5 Sportback正憑借扎實的產(chǎn)品實力筑牢市場根基，依托良好的市場口碑獲得行業(yè)與消費者的廣泛認可，為豪華品牌與智能科技的深度融合探索務實路徑。

就像奧迪·上汽合作項目CEO宋斐明在微博年度汽車大選中的獲獎感言一樣：我們深信，電動車不僅是技術的革新，它更是生活態(tài)度和價值觀的表達。

“正如年輕的你們，通過微博探索世界新鮮事、表達自我、連接彼此。奧迪字母標品牌從誕生之日，帶著相同的精神理念，期待與每一位勇于探索、擁抱變化的你同行?！?/p>

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