不同的情感氛圍

設計師能夠在廣告畫面中創造出不同的情感氛圍，從而讓廣告作品在視覺和情感上傳遞出品牌的獨特氣質和精神內涵。

在一些情感驅動的廣告中，陰影和高光的交替不僅能夠增強廣告的戲劇性和情感張力，還能有效引導觀眾的情感反應。

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例如，在講述愛與情感、家庭與溫暖的品牌廣告中，設計師通過柔和的高光和深邃的陰影來營造溫馨、親切的氛圍