小米深夜公布處罰結果：辭退涉事人員，兩位高管同時被罰

1月6日晚，小米公司發言人發文表示，關于團隊與相關KOL接觸一事，公司立刻啟動了專項調查，有了初步結論，公關部總經理徐潔云當晚就向大家同步決定：相關接觸已立即終止，且承諾未來不會合作。

Xiaomi said on Tuesday that it has terminated all contact with a controversial self-media key opinion leader (KOL), dismissed those directly involved, and disciplined senior executives after a planned commercial engagement sparked strong opposition from its consumer base.

圖源：VCG

經過管理層討論，認為該事件嚴重違背公司原則，也嚴重傷害米粉朋友們的感情，屬于嚴重違規，按公司制度做出如下處罰：

一、涉事負責經辦人員，做辭退處罰。

二、集團副總裁兼CMO許斐和集團公關部總經理徐潔云承擔管理失職責任，予以通報批評，扣除2025年相關績效成績，并取消2025年度獎金。

Following internal discussions, Xiaomi said the incident violated its principles and harmed its fan community. The staff member directly involved has been dismissed. Group vice-president and CMO Xu Fei and head of public relations Xu Jieyun were also both disciplined, with reduced 2025 performance evaluations and forfeited annual bonuses.

據此前報道，針對網絡有關KOL合作爭議，小米集團董事長特別助理、戰略市場部副總經理徐潔云發文回應稱，“經過仔細的調查確認，我們的團隊此前確實跟相關KOL有過接觸。經大家提醒，經過查證，我們立即終止可能進行的任何形式的合作，且以后也不會合作。”

Earlier, Xu Jieyun said on social media that Xiaomi's team had previously been in contact with the KOL, adding that any potential cooperation was immediately terminated after verification and would not proceed.

徐潔云發文回應

據了解，此前有網友發文稱，小米計劃與有關自媒體KOL開展商業合作，消息一出便引起部分“米粉”的不滿情緒，引發網友熱議。有網友指出，小米擬與曾長期批評小米品牌的KOL合作，令“米粉”難以接受。在徐潔云和雷軍的微博評論區，也有不少網友留言抵制相關合作。

The controversy began after online posts alleged that Xiaomi planned commercial cooperation with a self-media KOL, triggering a backlash from some consumers. Critics said working with an influencer who had repeatedly disparaged the brand would betray loyal supporters, with opposition voiced in the comment sections of posts by Xu Jieyun and Xiaomi founder Lei Jun.

KOL是英語短語Key Opinion Leader的首字母縮寫，意為關鍵意見領袖。

來源：中國青年報 紅星新聞

跟著China Daily

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