文旅案例 | 潮汐經濟：日咖夜酒如何激活濱水空間，打造低成本高回報的流量引擎

【友情提示】世界那么大，為防走散，請將AYS愛易設規劃設計事務所加星標！關注愛易設，關注AYS規劃設計事務所，點擊上方名片-點右上角彈出菜單欄設為星標即可。

當白天的咖啡醇香在暮色中悄然轉化為夜晚的酒香微醺，當日光浴場在燈光與音樂中變身為露天派對，一種被稱為“潮汐經濟”的商業模式正在全球濱水地帶掀起浪潮。日咖夜酒，這一看似簡單的業態組合，實則是精準捕捉現代消費節奏的時空折疊術——它將兩種消費場景、兩類消費人群、兩種情緒價值，完美壓縮進同一物理空間，創造出驚人的坪效與人效。

一、日咖夜酒的雙層盈利模型：時間維度的商業革命空間效率最大化：一店兩用，成本分攤，傳統餐飲面臨的最大挑戰之一是營業時間與空間利用率的不匹配。日咖夜酒模式通過業態切換，使同一空間在24小時內產生兩次價值峰值：日間（8:00-18:00）：以精品咖啡、輕食簡餐、創意甜點為主打，客單價約40-80元，滿足游客休憩、辦公社交、家庭親子需求；夜間（18:00-次日2:00）：轉型為特色酒吧、精釀館或雞尾酒廊，客單價提升至80-200元，吸引年輕人聚會、約會、享受夜生活。成本分攤優勢：租金、裝修、設備等固定成本被兩種業態共同承擔，單業態成本壓力降低30%-40%。人員可交叉培訓，咖啡師晚間可轉為調酒師助手，人力效率提升。客戶群體互補：全時段流量覆蓋。日間：捕獲家庭客群、觀光游客、自由職業者、商務輕談人群；夜間：吸引年輕社群、情侶約會、派對愛好者、文化消費群體；過渡時段（17:00-19:00）：設置“落日時段”特調飲品，創造消費轉換場景。數據實證：坪效提升的量化表現。成功運營的日咖夜酒項目數據顯示：日均營業時間延長至16-18小時、坪效比單一咖啡館提升2.5-3倍、綜合毛利率可達65%-75%（咖啡約60%，酒飲約70%）、客戶復購率提升40%，因日間體驗促進夜間再訪。

As the aroma of coffee during the day gradually transforms into the subtle scent of wine at night, and the day spa transforms into an outdoor party under the lights and music, a business model known as "tide economy" is surging across global waterfront areas. Day coffee and night wine, this seemingly simple combination of business models, is actually a time-space folding technique that precisely captures the rhythm of modern consumption - it perfectly compresses two consumption scenarios, two consumer groups, and two emotional values into the same physical space, creating astonishing floor and person efficiency.

1. The dual-profit model of day coffee and night wine: A commercial revolution in the time dimensionMaximizing spatial efficiency: One store serving two purposes, cost sharing. One of the biggest challenges faced by traditional catering is the mismatch between business hours and space utilization. The day coffee and night wine model enables the same space to generate two value peaks within 24 hours: During the day (8:00 - 18:00):During the night (18：00 - next day 2：00)： transformed into a specialty bar， craft brewery or cocktail lounge, with an increased average transaction price to 80 - 200 yuan, attracting young people to gather, date, and enjoy nightlife. Cost sharing advantage： Fixed costs such as rent， decoration， and equipment are shared by both business models， reducing the single business model's cost pressure by 30% - 40%. Staff can be cross-trained， with baristas able to switch to cocktail assistant roles at night， improving labor efficiency. Complementary customer groups： Full-time flow coverage. During the day： Capturing family customers， sightseeing tourists， freelancers， and casual business talkers； During the night： Attracting young communities， couples' dates， party enthusiasts， and cultural consumption groups； Transition period (17：00 - 19：00)： Setting "sunset period" special cocktails to create a consumption transition scenario. Data verification： Quantitative demonstration of increased floor efficiency. Data from successful day coffee and night wine projects show： The average daily business hours have been extended to 16 - 18 hours， the floor efficiency has increased by 2.5 - 3 times compared to a single coffee shop， the comprehensive gross profit margin can reach 65% - 75% (coffee about 60%， wine and drinks about 70%)， customer repeat purchase rate has increased by 40%， and due to the daytime experience， night visits have been promoted.

二、水域與沙灘：天然的場景放大器與低成本引流利器場景化產品設計：與環境深度綁定。日咖產品線：“沙灘特調”系列：椰子美式、海鹽焦糖拿鐵、薄荷冰萃；“水域靈感”甜點：浪花慕斯、珊瑚礁餅干、沙灘腳印馬卡龍；輕食設計：沖浪能量碗、帆船三明治、日光浴沙拉。夜酒產品線：“潮汐雞尾酒”：月升莫吉托、藍色潮涌、落日余暉；沙灘特釀：與本地精釀廠合作開發專屬海灘風味的啤酒；互動調酒：設置“沙灘DIY調酒區”，提供基礎酒與配料，讓顧客自創飲品。空間布局魔法：低成本，高體驗。核心策略：輕裝修，重自然。保留沙灘原生景觀，減少硬裝投入；使用模塊化、可移動家具：白天為陽光躺椅，夜間重組為篝火座談區；利用自然光照與通風，大幅降低能耗；設置多層次觀景位：沙灘平地區、遮陽篷區、高腳凳水域觀景區。

水域專屬設計：“水中吧臺”：淺水區設置防水吧臺座，顧客可泡腳品飲；漂浮休息區：使用環保浮板打造離岸休息平臺；沙灘電影區：簡易投影幕+沙灘坐墊，成本極低但體驗獨特。

自然引流：四兩撥千斤。日出瑜伽+晨咖：與瑜伽工作室合作，晨練后提供特價早餐套餐；日落觀景位預定：最佳觀景點設置低消區，提前3天開放預約；沙灘辦公日：提供高速Wi-Fi、充電設備、工作日咖啡套餐，吸引數字游民；水域活動聯動：與沖浪學校、帆船俱樂部合作，學員憑證享受飲品折扣。

II. Water Bodies and Beaches: Natural Scene Amplifiers and Cost-effective Traffic AttractorsScene-based Product Design: Deeply integrated with the environment. Daily Coffee Product Line: "Beach Special Blend" series: Coconut Americano, Sea Salt Caramel Latte, Mint Ice Infusion; "Water Inspiration" Desserts: Wave Mousse, Coral Reef Cookies, Beach Footprint Macarons; Light Food Design: Surfing Energy Bowl, Sailing Sandwich, Sunbathing Salad. Night Drink Product Line: "Tide Cocktails": Rising Moon Mojito, Blue Tides, Sunset Glow; Beach Special Brews: Collaborate with local craft breweries to develop exclusive beach-flavored beers; Interactive Bartending: Set up a "Beach DIY Bartending Area", providing basic drinks and ingredients, allowing customers to create their own beverages.

Space Layout Magic: Low Cost, High Experience. Core Strategy: Minimal Interior Decoration, Emphasis on Nature. Preserve the original beach landscape, reduce hard decoration investment; Use modular, movable furniture: During the day, it is a sunlit lounge chair; At night, it is reconfigured into a campfire discussion area; Utilize natural lighting and ventilation to significantly reduce energy consumption; Set up multiple viewing positions: Beach flat area, sunshade area, high stool water area viewing area.Water Body Exclusive Design: "Water Bar Counter": Set a waterproof bar counter in the shallow water area, allowing customers to soak their feet and enjoy drinks; Floating Rest Area: Use eco-friendly floating boards to create an offshore rest platform; Beach Movie Area: Simple projection screen + beach cushions, with extremely low cost but unique experience.Natural Attraction: A Few Drops to Move a Thousand Crops. Sunrise Yoga + Morning Coffee: Collaborate with a yoga studio, providing a discounted breakfast package after morning exercise; Sunset Viewing Position Reservation: Set a low consumption area at the best viewing point, opening reservations 3 days in advance; Beach Office Day: Provide high-speed Wi-Fi, charging equipment, and a coffee package for working days, attracting digital nomads; Water Body Activity Linkage: Collaborate with surfing schools and sailing clubs, offering beverage discounts to students with vouchers.

日咖夜酒模式在沙灘水域的成功，本質上是對人類原始情感的回應——對日光的熱愛與對月夜的向往，對清醒效率的追求與對微醺釋放的渴望。它巧妙地利用自然景觀這一免費卻無價的資源，通過精巧的活動設計與社群運營，創造出持續的情感連接與消費動力。低成本不是降低品質，而是智慧的資源重組；高回報不只是財務數字，更是多維價值的共振。當咖啡的清醒邏輯與酒精的浪漫哲學在同一片沙灘上對話，當自然節律與商業節奏同步脈動，一種新的濱水生活方式就此誕生——它不僅是賺錢的生意，更是創造記憶的場所，是城市與自然、人與人深度連接的當代圖騰。

最終公式：自然稟賦（免費）× 時間折疊（增效）× 社群活動（引流）× 輕資產運營（降本）= 可持續的濱水商業新物種。這片沙灘上，每一粒沙子都可能成為一個故事的起點，每一波潮汐都在為新的商業可能打著節拍。

The success of the "day coffee and night drinking" model in the beach waters is essentially a response to human's primitive emotions - the love for sunlight and the yearning for the moonlit night, the pursuit of clear efficiency and the desire for the release of mild intoxication. It ingeniously utilizes this free yet invaluable resource of the natural landscape, through ingenious activity design and community operation, to create continuous emotional connections and consumption momentum. Low cost does not mean lowering quality, but rather an intelligent reorganization of resources; high returns are not just financial figures, but rather the resonance of multi-dimensional values. When the rational logic of coffee and the romantic philosophy of alcohol converse on the same beach, when the natural rhythm and commercial rhythm pulse in sync, a new waterfront lifestyle is thus born - it is not just a money-making business, but also a place for creating memories, and a contemporary totem of deep connection between the city and nature, and between people. The ultimate formula: natural endowment (free) × time folding (efficiency increase) × community activities (traffic diversion) × light-asset operation (cost reduction) = sustainable waterfront commercial new species. On this beach, every grain of sand could be the starting point of a story, and every wave of tide is beating the rhythm for new business possibilities.

- END -

內容整理｜愛易設規劃設計事務所、AYS愛易設

素材來源｜部分文案及圖片來源于網絡

文章聲明｜文章及圖片內容僅供參考，我們尊重原創和知識產權，所有轉載或改編均會明確標注出處；若不慎侵犯了第三方權益，請立即聯系我們，我們將盡快處理。

易老師聯系方式：13717943868