層次和情感層次

設計師能夠有效地構建廣告的視覺層次和情感層次，使廣告在視覺上和情感上傳遞出清晰的訊息。

在廣告創意中，高光與陰影的對比常常也被用來

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強化廣告的戲劇性和故事性。廣告不僅僅是展示產品