北京
BeSA 2025
Behavioral Insights for
Sustainable Development
北京大學光華管理學院行為科學與政策干預（BeSA）研討會致力于為行為科學家、政策制定者和行業從業者提供交流與合作的平臺，共同推動行為科學與政策干預應用的發展。2025年會議將聚焦于“可持續發展的行為洞察”，突出行為科學與可持續發展、環境保護、低碳舉措及相關行為干預措施的交叉領域。歡迎感興趣的學術和政策研究人員與業界實踐者報名參與。
The Behavioral Science in Action (BeSA) Conference invites researchers, practitioners, and experts from across the globe to engage in the exchange of insights , ideas, and collaborative endeavors within the realms of behavioral economics, behavioral intervention, and decision science. We seek to provide a platform for in-depth discussions centering around a specific theme each year that aims to foster collaboration between behavioral scientists, policy makers, and industry practitioners. The 2025 conference will focus on “Behavioral Insights for Sustainable Development,” highlighting the intersection of behavioral science with sustainability, environmental protection, low-carbon initiatives, and related behavioral interventions. Academic researchers, policy analysts, and industry practitioners interested in these areas are welcome to register.
會議信息
Conference Information
TIMETIME
2025年11月10日
November 10, 2025
LOCATION
北京大學光華管理學院
Guanghua School of Management, PKU
會議日程
Conference Program
上午場 Morning Session
08:00-08:30 Registration
08:30-08:40Opening Remarks
致辭嘉賓：劉 俏，北京大學光華管理學院院長、金融學教授
Guest of Honor:Qiao Liu, Dean and Professor of Finance, Guanghua School of Management, Peking University
08:40-09:30Keynote Speech 1
Defending Against Air Pollution: The Role of Active Information Nudges and Inattention.
演講嘉賓：趙金華, 康奈爾大學戴森應用經濟與管理學院
Keynote Speaker:Jinhua Zhao, The Charles H. Dyson School of Applied Economics and Management, Cornell University
09:30-10:20Keynote Speech 2
From Green Intent to Green Outcome: Addressing Incentive Misalignment in Platform Sustainability Initiatives
演講嘉賓：何國俊，香港大學經濟及工商管理學院
Keynote Speaker:Guojun He, HKU Business School
10:30-11:00Presentation 1:
How risk shapes cooperation: Evidence from public good games with rice farmers in developing countries
報告嘉賓：龔亞珍, 中國人民大學生態環境學院
Speaker:Yazhen Gong, The School of Ecology & Environment at Renmin University of China (RUC)
11:00-11:30Presentation 2
Attention and Green Delivery
報告嘉賓：羅 璇，南洋理工大學
Speaker:Xuan Luo, Nanyang Technological University
11:30-12:00Presentation 3
Socially Green Nudges: Unveiling the Power of Peer Influence on Green Choices
報告嘉賓：楊 浩，香港中文大學
Speaker:Hao Yang, The Chinese University of Hong Kong
12:00-12:30Presentation 4
Preferences for Reducing Air Pollution Health Risks Increase after Substantial Air Quality Improvement
報告嘉賓：王彥瀅，華南師范大學國際商學院
Speaker:Yanying Wang, International Business College of South China Normal University
下午場 Afternoon Session
13:30-14:20Keynote Speech 3
Digital Platforms as Catalysts for Green Premium: Evidence from the Hotel Sector
演講嘉賓：秦 雨，新加坡國立大學商學院
Keynote Speaker:Yu Qin, NUS Business School
14:30-15:00Presentation 5
Causal Misperception and Persistent Fertilizer Overuse in China
報告嘉賓：林 煒，香港中文大學（深圳）
Speaker:Wei Lin，The Chinese University of Hong Kong, Shenzhen
15:00-15:30Presentation 6
Informed Climate Adaptation: Input and Output Subsidies for Shaded Cocoa
報告嘉賓：殳蘊鈺，上海財經大學
Speaker:Yunyu Shu, Shanghai University of Finance and Economics
15:30-16:00Presentation 7
Nudge for Sanitation: Experimental Evidence from China
報告嘉賓：萬彥麟，香港科技大學（廣州）
Speaker:Yanlin Wan, The Hong Kong University of Science and Technology (Guangzhou)
16:00-16:30實踐分享 1
《碳賬戶》與《綠色助推》
Practice Sharing 1
"Carbon Account" and "Green Nudge"
分享嘉賓：盧樂書，平安銀行戰略發展部董事總經理
Speaker:Leshu Lu, Managing Director, Strategy and Development Department, Ping An Bank
16:30-17:00實踐分享 2
基于碳賬戶的地方“雙碳”治理實踐
Practice Sharing 2
Practice of Local "Dual-Carbon" Governance Based on Carbon Accounts
分享嘉賓：劉紅飛，浙江省衢州市發展和改革委員會副主任
Speaker:Hongfei Liu, Deputy Director of the Quzhou Municipal Development and Reform Commission, Zhejiang Province
17:00-17:30產學研討論沙龍
Industry-University-Research Discussion Salon
The detailed schedule is subject to the day's events.
詳細日程以當日為準。
會議報名
Click "Read More" or scan QR code below to enroll.
會議不收取注冊費
除會議午餐外差旅及食宿需參會者自理
The conference will not charge any registration fee.
Participants are responsible for their travel and accommodation expenses, except for the conference lunch.
會議咨詢郵箱
Conference Consultation Email:
behavioral@gsm.pku.edu.cn
來源| 北大光華學術咨訊
審閱| 塔娜
特別聲明：以上內容(如有圖片或視頻亦包括在內)為自媒體平臺“網易號”用戶上傳并發布，本平臺僅提供信息存儲服務。
Notice: The content above (including the pictures and videos if any) is uploaded and posted by a user of NetEase Hao, which is a social media platform and only provides information storage services.
