品牌故事和情感敘事

它常常承載著品牌故事和情感敘事。通過調整光與影的對比，設計師能夠讓廣告場景中的每個元素更加生動、

富有戲劇性。例如，在講述冒險、挑戰或奮斗的廣告中，

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強烈的高光與陰影對比能夠突出人物的動作、表情和情感波動，使廣告在視覺和情感上更具張力