世界非遺國際傳播大使受邀出席中國品牌出海論壇大會

世界非遺國際傳播大使 北京非遺傳承文化傳播工委會主席劉爽女士 作為特邀貴賓 受邀出席2025全球品牌發展暨中國品牌出海論壇大會

2025全球品牌發展暨中國品牌出海論壇大會，于2025年12月11日上午9點在北京中國大飯店成功舉辦。世界非遺國際傳播大使、北京非遺傳承文化傳播工作委員會主席劉爽，攜委員會輪值主席團成員、波黑公關負責人安娜·沃伊諾維奇，以特邀貴賓身份出席2025全球品牌發展暨中國品牌出海論壇，借論壇平臺搭建非遺與國際品牌合作紐帶，助力中國品牌以文化賦能出海、提升中華文化影響力。會后，劉爽與中國西班牙商會北京會長大衛·畢加索、全球外交官中國非遺文化之夜組委會秘書長許云組合影，為中外文化及品牌合作筑牢基礎。

Ms. Liu Shuang, World Intangible Heritage International Communication Ambassador and Chairman of Beijing Intangible Heritage Inheritance and Cultural Communication Working Committee, attended the 2025 World Brand Development and Chinese Brand Going Global Forum as an honored guest with Ana Vojinovic, Bosnian PR Director and committee rotating presidium member. They linked intangible heritage with international brand cooperation to boost Chinese brands’ globalization and cultural influence. Post-forum, Ms. Liu Shuang took photos with David Picazo and Mr. Xu Yunzu to lay the foundation for Sino-foreign cooperation.

世界非遺國際傳播大使、北京非遺傳承文化傳播工作委員會主席劉爽，攜委員會輪值主席團成員、波黑公關負責人安娜·沃伊諾維奇，以特邀貴賓身份出席2025全球品牌發展暨中國品牌出海論壇，在國際舞臺上為非遺與品牌的融合發展搭建合作紐帶。

非遺賦能品牌出海 中外攜手共筑文化橋梁

本次論壇聚焦全球品牌發展趨勢與中國品牌出海路徑，為國內外政企界人士提供了交流對接的重要平臺。劉爽與安娜·沃伊諾維奇的出席，為論壇注入了濃厚的文化元素。二人借助論壇契機，積極向與會嘉賓推介中國非物質文化遺產的獨特魅力，倡導以文化賦能品牌建設，推動中國品牌在出海過程中植入深厚的文化內核，進而提升中華文化的國際傳播力與影響力。

論壇結束后，劉爽與中國西班牙商會北京會長大衛·畢加索、全球外交官中國非遺文化之夜組委會秘書長許云組親切合影。此次會面進一步凝聚了中外文化與品牌合作的共識，為后續開展非遺交流、品牌聯動等項目筑牢基礎，助力更多中國品牌攜文化之魂走向世界。

Intangible Heritage Empowers Brand Globalization: Chinese and Foreign Partners Jointly Build Cultural Bridges

Ms. Liu Shuang, World Intangible Heritage International Communication Ambassador and Chairman of Beijing Intangible Heritage Inheritance and Cultural Communication Working Committee, attended the 2025 World Brand Development and Chinese Brand Going Global Forum as an honored guest, accompanied by Ana Vojinovic, Rotating Presidium Member of the committee and PR Director of Bosnia and Herzegovina. On this international platform, they built a cooperation bridge for the integrated development of intangible cultural heritage (ICH) and global brands.

Focusing on the trends of global brand development and the globalization paths of Chinese brands, the forum served as a vital platform for exchanges and cooperation among government and business representatives at home and abroad. The presence of Ms. Liu Shuang and Ms. Ana Vojinovic injected strong cultural elements into the event. Seizing this opportunity, the two actively presented the unique charm of Chinese intangible cultural heritage to the participants, advocated for empowering brand building with cultural connotations, and promoted the integration of profound cultural cores into Chinese brands during their globalization drive, thereby enhancing the international communication power and influence of Chinese culture.

After the forum, Ms. Liu Shuang took a group photo with David Picazo, President of the Spanish Chamber of Commerce in Beijing, and Mr. Xu Yunzu, Secretary-General of the Organizing Committee of the Global Diplomats' Chinese ICH Cultural Night. This meeting further consolidated the consensus on Sino-foreign cultural and brand cooperation, laid a solid foundation for the launch of subsequent ICH exchange and brand linkage projects, and helped more Chinese brands step onto the world stage with their cultural souls.