小紅書內測筆記付費功能

據界面新聞報道，近日有消息稱，小紅書已悄然開啟“筆記付費功能”內測，只要筆記內容具備足夠價值，創作者可直接向讀者收費。

Chinese social media platform Xiaohongshu (RedNote) is testing a new feature that allows select creators to charge users for access to individual posts or content series. The move marks the platform's latest attempt to help content creators monetize their work beyond advertising.

monetize /?mɑ?n?ta?z/ 變現

圖源：VCG

目前收費方式主要有三種，基本覆蓋主流內容類型：一是高清原圖付費下載，主要面向攝影師、畫師、壁紙設計師等視覺類創作者，用戶付費即可獲取高清無水印原文件，用于收藏或商用。

The paid content initiative, currently in limited beta, offers three main formats:

High-Resolution Image Downloads: Visual artists, photographers, and designers can offer watermark-free original files for a fee, enabling users to download them for personal or commercial use.

二是單篇筆記付費閱讀，適合寫深度干貨、行業洞察、長篇故事或小說的作者。創作者可設置一個試讀比例（如前20%）免費，讀者支付一筆費用（如9.9元）就能解鎖全文。

Single-Note Unlock: Writers of long-form articles, industry analyses, novels, or in-depth guides can offer a portion of a post — such as the first 20 percent — for free, with readers paying a small sum (e.g., 9.9 yuan) to access the full text.

第三種則是筆記合集付費解鎖，主要針對連載內容。創作者可創建小說集、系列教程專欄，開放前幾章免費試讀，用戶一次性付費即可解鎖整個系列，形式相當于在自己的主頁上開設一個迷你專欄。

Series Access: Creators publishing serialized fiction, tutorials, or thematic columns can offer early chapters for free and charge a one-time fee to unlock the entire collection, effectively creating a mini-column on their profile.

1月6日，界面新聞就此向小紅書方面求證，截至發稿，對方暫未給出明確回復。但小紅書客服工作人員表示，筆記付費功能目前為平臺邀約制，如果在APP系統頁面看到相關提示可參與功能測試。該測試暫未開放給全部用戶使用，后續開放時間可關注小紅書官方通告。

When reached for comment on Jan 6, Xiaohongshu did not officially confirm the feature's rollout. However, customer service representatives stated that the function is currently invitation-only. Eligible creators will see prompts in the app, and a broader release will be announced later.

在小紅書上，已有創作者表示收到了內測提示。據創作者透露，參與該內測的門檻并不高，只要粉絲數≥100人，近90天無違規記錄，完成實名認證即可。

Some users have already reported receiving invitations to join the test. Requirements appear modest: accounts need at least 100 followers, a clean compliance record over the past 90 days, and a verified identity.

作為對比，小紅書官方品牌合作平臺蒲公英的廣告接單標準相對較高，普通接單需滿足粉絲量≥1000，而“智能選號系統3.0”匹配功能僅向粉絲≥5000、近30天更新≥3條的賬號開放，醫療、美妝、食品等垂類創作者還需提供額外資質證明。

來源：界面新聞

跟著China Daily

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