突出廣告的主角

例如，通過強烈的陰影和明亮的高光來突出廣告的主角，吸引觀眾的注意力；而通過

柔和的陰影和均勻的光線來表現背景或次要元素，

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從而避免視覺上的過多干擾，保持廣告主題的集中性。通過這種光影對比