情感上的共鳴

讓觀眾產生情感上的共鳴。而在激勵、挑戰或突破類廣告中，設計師通過強烈的高光與深邃的陰影

對比來突出人物的決心與力量，傳遞出品牌的堅韌與奮斗精神。數字廣告中的高光與陰影的對比同樣可以通過動態效果

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來增加視覺沖擊力和情感表現。在視頻廣告和社交媒體廣告中，光影的快速變化常常用來增強廣告的節奏感